An independent publishing imprint
Books for living
what matters.
Thoughtful books and practical resources to help you live with greater clarity, courage, purpose, and intention.
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A few meaningful choices.
A different direction.
Meaningful change rarely requires changing everything. We publish ideas that help readers recognize the vital few choices that shape their lives—and put those ideas into practice.
Our flagship publication
The 4% Life
The Vital Few Choices That Change Everything
A small number of decisions can shape almost everything that follows. Through personal stories and practical reflection, The 4% Life explores fear, identity, relationships, purpose, priorities, courage, and forgiveness.
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Turn insight into action.
The companion workbook offers guided reflection and exercises to help you put the principles of The 4% Life into practice.
Explore the Digital Companion Workbook ↗The story behind the imprint
Find the vital few.
Live what matters.
Founded by Alex Abuyuan
4 Percent Publishing is the publishing home for The 4% Life and the ideas growing from it. Alex brings decades of entrepreneurship, leadership, and mentoring to a simple question: which choices deserve our greatest attention?
Our focus is intentional living, personal growth, leadership, relationships, faith, and purpose. We create books and resources designed not simply to be read, but lived.
An imprint of The Omega Group LLC · Ohio, USA
Your next chapter starts here.
Discover the book and resources behind the 4% philosophy.